Xiaomi Relieves Indian Customers By Not Restructuring Smartphone Prices
Chinese smartphone manufacturer Xiaomi will not raise the price of its smartphone in India. Regardless of the low benefits, the company has no plans to increase the prices of its existing smartphone. The import duty on the components of the smartphone has been increased in the budget. But it seems that the company will continue to benefit its Indian customers.
Xiaomi has overtaken Samsung in India in two consecutive quarters. And with launching 6 to 8 smartphones this year, Xiaomi wants to maintain its position in number one in India. It is also looking for local assembly option for TV. With this, it is expected that by the end of 2018, there will be an increase of 30-40% from offline sales in Xiaomi overall revenue.
Manoj Kumar, Managing Director, Xiaomi India, said that the Chinese smartphone maker launched two new smartphones in the country on Wednesday. This was the launch of the Redmi Note 5 Pro and the company has also introduced its popular M-TV in India. The company is working on a scheme to adjust the enhanced import duty on the component. It is also considered as 95% of Xiaomi mobile phones are made in India through Foxconn’s Indian unit.
Manu Kumar Jain further said “We are working on a scheme which will ensure that we do not have to pay the cost of the device. However, this does not favor us, but we will not raise the price. He said that the Government is supporting the decision, which aims to strengthen the Make-in-India program.”
Jain said, “Certainly we will give priority to local manufacturing. We have to think about two things, the first financial investment, and technology. “
He further said that the company could work with its current partners in the country. Besides, a company such as TCL, which produces TV sets in China, can also be a partner in making TV in India.
The Chinese phone maker has been aggressively functioning in Indian market .With its dominance in smartphone segment now it has expanded its product portfolio in TV. This move has shattered most of the pre-existing key players owing to the high-standard built quality, smart and superior features, and that too in reasonable cost. Xiaomi at present has 23 Mi-Home stores in seven major cities. The company has recently announced about launch of co-owned stores in India.