Even though 311,127 people of Australia were impacted by the data breach related to Cambridge Analytica, just 53 of the citizens in the country participated in the Facebook quiz accountable for inappropriately using and obtaining personal data, as reported by the local media this week. In the same way, 63,724 users in New Zealand were impacted, but only 10 citizens of the country took part in the quiz.
It is sensible to assume most of the users in New Zealand and Australia were affected through a friend in their own nation, but that is probably far from accounting for everybody. These figures also show the ripple effects from consumers’ friends overseas who gave permissions to “thisisyourdigitallife,” the personality quiz application.
Almost 87 Million users on Facebook might have had their data negotiated, comprising over 1 Million users each in Philippines, the U.K., and Indonesia. Facebook is now showing a link above the News Feed, which directs users to eliminate applications they no longer require. Consumers can also visit help center page of Facebook that will inform you if a friend or the user itself was impacted and what data was possibly shared.
Facebook is now applying platform modifications to avoid something comparable from taking place in the future again. This includes watching out for “doubtful activity” from coders so as to audit them. The changes were made after making analogous modification back in 2014. This week, Facebook CEO Mark Zuckerberg is testifying in front of Congress to answer queries related to his firm’s use and protection of consumer information.
On a similar note, Facebook earlier said that almost 5.62 Lakh consumers in India were likely affected by overall data leak scandal related to Cambridge Analytica. The social media giant has over 20 Crore users in India and the Indian Government earlier had shot away notices to both Facebook and Cambridge Analytica on the problems related to data breach.