Foursquare Data Precision Unparalleled, Equaled On By FB, Google

IT major Foursquare can easily give popular IT brands like Google and Facebook a run for their money as it can leverage its massive database to provide users seeking location information with personalized recommendations said it’s CEO Jeff Glueck. In an interview with CNBC Mr. Glueck stated that the firm is like Switzerland and has the ability to precisely understand the layout and structure of locations around the world to give detailed information about simple things like entry and exit points of shopping malls. This type of technology is hard to understand and implement so only Google, Facebook and Foursquare presently have this kind of precise information.

Foursquare Data Precision Unparalleled, Equaled On By FB, Google

As the firm works in the field of big data it has used its capabilities and information bank to help other companies enhance their location based technologies. It has formed partnerships with firms like Trip Advisor and dating app Tinder to provide details about precise locations. Mr. Glueck stated that 99 % of its business aim is to help other firms connect with their users by providing location specific data. In Tinder Places that is on pilot stages at three cities, Foursquare matches people that frequent familiar locales like parks, coffee shops and restaurants.

This is helping the app make better matches among people as they tend to have common tastes and are more reciprocal. He also emphasized on data protection and giving users the assurance of being in control when they use location services of Foursquare. Sharing personal details like location, payment modes through Venmo Friends are given in a form of opt-in so users have control over where and when they want to share information. They have seen that around 50-70 % of people in these apps opt in to enhanced location based alerts. Foursquare is a private held company with more than 100 million logged locations located across 200 countries and was at No.46 on CNBC’s Tech Disrupter 50 list of 2017.

Rhys Burke

Rhys completing a bachelor’s degree, he continued his education to earn two master’s degrees. While Rhys focuses much of his writing career on genres like business entertainment, his unique style of writing is seen in other areas as well. Rhys grew up in Orange County, California as what many would consider privileged. However, he never wanted anything handed down, instead preferring to work hard to accomplish his own goals.

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