Nestlé food giant Nespresso plans to use all sustainable aluminum in all its coffee capsules by 2020 as part of an agreement with major miner Rio Tinto, announced on Monday. Both companies were criticized owing to the increased pressure on the planet. Activists have said that Nespresso coffee machines are a waste and used capsules often end up in landfills.
As part of the agreement, Rio Tinto, an Anglo-Australian company, will supply Nespresso, the world leader in the coffee market, with aluminum from renewable sources that respect biodiversity. Companies want to position themselves sustainably to augment the aesthetics of their customers and investors, and Nespresso is looking for 100% sustainable aluminum for its capsules in 2020, Rio Tinto said in a statement.
Last month, Rio Tinto president Jean-Sebastien Jacques said mining companies needed new alliance as the industry was competing with talent and wanted to advance its picture. Aluminum assets use hydroelectric power for economic and ecological reasons and in April the miner turned out to be the first global aluminum producer to be certified by the Aluminum Stewardship Initiative (ASI).
ASI standards are based on the protection of biodiversity, respect for the rights of indigenous peoples and traceability throughout the supply chain, as well as on the reduction of emissions and renewable energy.
In May, Rio Tinto announced an agreement with aluminum makers Alcoa and Apple on a technology to eliminate the direct emission of greenhouse gases from the aluminum smelting process. With nearly a third of the coffee pod market, Nespresso represents competition from other companies that sell themselves as sustainable. The British coffee brand Halo announced on Friday that it “made the first fully homemade compostable coffee capsule and packaging”, which can be broken after about a month.