Most analysts who examined Facebook’s Messenger Kids (a messaging and video calling app developed for the kids below 13) got financial support from the social media behemoth, reported the local media. When Facebook in December 2017 launched out the application for kids, the firm stated that it had operated closely with top analysts so as to safeguard teen consumers. But what it did not cite was that most of those analysts got funding from Facebook, claimed the report on this week.
“After speaking to millions of parents, parenting experts in the U.S. and associations such as National PTA, we discovered that there is a requirement for a messaging application that allows children link with users they love but also has the amount of control parents need,” Product Management Director at Facebook, Loren Cheng, claimed to the media in an interview at the time of the launch out of the app.
Facebook emphasized that the application was co-designed with kids, parents, and experts via chats with organizations such as Blue Star Families, National PTA, and an advisory panel with over a dozen analysts, from groups such as the Connect Safely, Yale Centre for Emotional Intelligence, and Sesame Workshop.
The report has shown financial ties of Facebook with some of these experts and organizations. “At least 7 candidates of 13-person advisory board of Facebook have some type of fiscal tie to the firm,” claimed the report. The National PTA claimed that Facebook gave money in 2017 for the first time, which the organization employed to fund roundtables as well as a survey.
The report, on the other hand, noted that financial support from Facebook may not have impacted the research or feedback around the app Messenger Kids. The advisers who had a contact with the local media provided considerate perspectives often backed by research.